Change maps, not just course.

A simple, joyful and powerful practice of strategic creativity that helps people, teams, organisations and communities make their mental maps visible, widen the geography of possibilities, and act on possible futures — here and now.

Shifts in Minds for Shifts in Action.
Scroll
01

What is shapership?

We can be excellent navigators and still keep sailing toward the same ports.

Shapership is a word, a concept and a practice.
It brings together « to shape » — to give form, as one shapes a diamond — and « ship » in the sense of a particular skill, as in craftsmanship.

It is the art of shaping the Future(s): shaping new realities, opening transformative paths into the Future(s), and making alternative and meaningful futures visible, desirable and actionable.

Discover WHY · HOW · WHAT   →
mad land · the locked map
Small Thinking Cave
no mad land · the wider geography
Big Thinking Clearing
Shapership makes radically different Futures
visible, desirable and actionable.
02

selected work

From S.O.S. to S.O.S.

From Same Old Solutions to Save Our Souls.

We work with purpose-driven people, teams and organisations who want to navigate uncertainty, escape the repetition of the same old solutions, and shape viable and desirable futures in a new paradigm.

We've been working with:

Shaping the Future with Imagination

It opened a lot of things for me. I had the impression for a while that I was living in a huge balloon. With the arrival of Aline and Jean-Louis, it is as if someone punch a hole in there and suddenly, the sky is the limit! Andre Desmet, ex CEO, hypnotherapist

André Desmet
Ex CEO · Hypnotherapist
See now

Elevate our soul

Aline and Jean-Louis are soul elevators. By their categorical refusal to accept the established order, by their way of questioning everything, they contribute to bring humanity into a higher stage."

Adrienne Axler
Senior Executive
See now

Open the field of possibilities

“Moving beyond the repetition of the same old solutions — and opening the field of possibilities.”

Danielle Knott
HR Manager of the Year 2019
See now

Finding your quintessence

“A few years ago, I had the chance to meet Aline Frankfort and Jean-Louis Baudoin. They helped me find my reason for being. It changed my life. Their art is to go and seek out the quintessence.”

Christine Fisette
Emotional intelligence coach
See now

The audacity to imagine the Future we want

“The audacity to imagine the Future we want — and to actually move toward it.”

Didier Marlier
Founder, Enabler network · Leadership & disruptive strategies
See now

Building the Future on Imagination and Hope

“On the concept of Shapership — building the Future on Imagination and Hope.”

Gerd Leonhard
Futurist & Humanist
See now

How to Future-proof yourself?

Shapership is about designing your Life in this data driven world. It about being a "re-positionist" and an "Eye Hopener".

Mike Johns
Futurist of the Culture, Los Angeles
See now

Anonymous Testimonial

I won't beat around the bush: we had a seminar that exceeded all our expectations thanks to the wonderful work you did. I want to thank you and congratulate you. (...) Because you lived through the whole process leading upto this seminar, you know better than anyone that we overcame many obstacles together to get there. You offered me an enthusiastic and efficient support to get the idea accepted and carried out your mission successfully by allowing us to reach multiple objectives such as initiating the innovation process, to concretize the capacity of all participants to be creative when working together through a rigorous process, to strengthen the bonds between the team members through an enthusiastic and humorous animation and a particular care given to the respect of our very pragmatic culture. On a personal note, I particularly appreciated your professionalism, your listening skills, your good humor and, last but not least, the fact that you were never politically correct.

Anonymous Testimonial
Human Resources Director

Promat International

Aline and Jean-Louis significantly helped our Management Team to overcome our limiting assumptions and beliefs. They contributed to "stretch" our Imagination through an always pleasant and constructive professional support.

Axel vom Scheid
CEO

Microsoft Innovation Center

I had first the chance to meet Aline when she came to coach startups on their Business Model Canvas in a MIC Boostcamp. It was like travelling for the first time with a flying saucer when you only have been doing bicycles till there... After that first experience, Aline coached a complex value definition question on Clouds Computing with a very strong group of experts and she succeed to help that group to extract some very use fulinsights during a collective intelligence session she animated with brio. Thanks Aline !

Ben Piquard
Managing Director

ONDEX France

Aline and Jean-Louis  are Top of the Shelf professionals. They possess the rare talent and the real expertise in changing ways of seeing, in making creative and disruptive concepts and ideas emerge from a group of people. They also succeed thanks to their exceptional human "touch" and their capacity to create cohesion in a team which then feel “carrier” oft he project and ready to make it happen and succeed.

Christian Vergeylen
CEO

Barco Medical

Aline and Jean-Louis have brought us the tools and the open confrontation to make us think hard about our future, to agree amongst ourselves on the major trends and domains that will open up and our contribution to society. They enabled our Management Team to overcome our limiting assumptions. They helped us "stretch" our Imagination with a professional, pleasant and always constructive support. Many thanks. FYI, we just decided to launch two initiatives to continue working on two opportunities that came out of our workshops. I expect teams to get staffed on this as of the start of next year.

Filip Pintelon
CEO

Materia Nova (Material R&D Center)

Aline Frankfort and Jean-Louis Baudoin are two peerless strategists who have been my key resources persons during the strategic repositioning exercise performed at Materia Nova, an exercise during which I was really able to discover and appreciate their added Value.

Dr. Luc Langer
General Manager

IBA

Thanks to Aline and Jean-Louis and the methods and tools they brought to our RD team, we were able to align ourselves on key strategic issues and generate a funnel of creative opportunities in a very short period of time. This ideation process under constraints is a vital capacity for any team reflecting on"why" they are there and "what" they are doing. Highly recommended for teams ready to be challenged!

Gery Gevers
Executive Vice President Digital Solutions, Former R&D

Eurocontrol

The Scenario Thinking Method has allowed our two “Future Scenario Teams” to escape their traditional Thinking highways, to explore how our Strategic Landscape could evolve in unanticipated ways and, as a response to those changes, imagine how Eurocontrol’s Future could unfold. We ended up with a set of 4 Strategic Narratives based on a set of fundamental decisions and actions. They lead to strategic conversations and later, better or at least conscious choices regarding the impact we wanted to make.

Jean-Luc Garnier
Director Safety Division

Isabel NV/S.A.

Aline and Jean-Louis have helped us a lot in structuring our search for radical innovation opportunities. Their approach is a real new experience and their methodology will surprisingly stretch your people's mind beyond expectations. Working with them is sometimes demanding but at the end of the day, you really feel good when your customers, employees and shareholders are all aligned along the same purpose and new innovative values!

Philippe R. Dubois
Managing Director

Renolit (Medical Equipments)

I have always had a problem working with consultants!  This is why I really appreciate collaborating with Creative ConsulTeam, or, should I say, with Aline & Jean-Louis. I like the fact that their approach is truly personal and always customized. Thanks to that approach, a dynamic of cooperation immediately sets in from the very start of any project. Aline & Jean-Louis adapt to the tempo of the group and of the individuals in the group. Always relaxed, full of humor and provocative, they apply a structured, professional and rigorous methodology. They manage to rapidly create a "space" at the heart of which any team can totally "own" their subject, discover new methods to think about it, feel free to generate its own solutions and draw conclusions that are naturally "bought" and applied. The various projects I have successfully conducted with them over the past years have all delivered concrete and durable results. But, more than successful outcomes, these projects have been, thanks to them, the start of new adventures for the companies concerned, deeply transformed by a deep cultural change.

Pierre Winant
CEO, Member of the Board

Hain Celestial Europe

Their "listening” capacity, their “intelligence” of human nature and their unique sense of humor largely contributed to the development and success of our company.

Philippe Woitrin
CEO

Galler

Enthusiastic supporter of "Shapership", the Galler chocolate factory has adopted a new economic model based on the convergence of interests for a more just and sustainable world. New glasses. The trip opened my eyes, gave me new glasses. It was an enhancement of what I had in me. This desire to change was quite clear in my head but the Shapership method and the support of its designers Aline Frankfort and Jean-Louis Baudoin allowed us to go further by challenging us.

Salvatore Ianello
CEO
From strategic futuring to civic imagination,
from education-as-freedom to narrative change
our work takes many forms, but always begins with shifts in perception.
03

services

From MAD Land to NO MAD Land

Five practical and eclectic vehicles.

We develop practical and eclectic vehicles to move from MAD Land to NO MAD Land — through conscious and intentional Shifts in Minds for Shifts in Action. Choose the format that fits your intention.

1
AdWise
Strategic Futuring —Narrative and creative consultancy.
Shift mental maps, shape the landscape.
2
The Shapership Game
New points of view to shape the Future(s) — every day.
A poetic map-and-card experience — and a facilitated service.
3
Civic Imagination
NO MAD Times and Spaces.
Pop-up thinking spaces for world building.
4
The Shapership Academi
EDUCATION as the practice of FREEDOM.
Teaching to transgress. From skills to Agency.
5
Narrative Therapy
Make preferred futures visible.
A respectful practice to re-author a relationship of freedom.
No Bullshit Freeway
04

our team

Aline Frankfort & Jean-Louis Baudoin

Mind (H)Openers and co-founders of Shapership Studio.

Our work stems from a lifelong dedication to creativity: opening eyes to new kinds of vision. Over the past 30 years, we have developed an expertise we call Shifts in Minds for Shifts in Action — helping people, teams and organisations transform the way they see, think and act.

This is the heart of Shapership: a concept we invented, and a radical yet simple approach to make different futures visible, desirable and actionable by working at the root level of transformation — mental maps.

30+
years
100
organizations
5
vehicles
400
mental maps
We invite people to become Activists of the Future(s),
fully aware of their power and freedom to act on the future now.
05

what's on

Because the future is not something to endure.

It is something to imagine, rehearse, and shape.

Events, pop-up thinking spaces, prototyping sessions, talks, workshops, salons and new releases.

WHAT'S ON · 01

Events

Where Shapership happens in real time.

WHAT'S ON · 02

Media

Talks, Press, web channels, podcasts.

WHAT'S ON · 03

Publications

Blogs and ebooks.