Change maps, not just course.
A simple, joyful and powerful practice of strategic creativity that helps people, teams, organisations and communities make their mental maps visible, widen the geography of possibilities, and act on possible futures — here and now.
What is shapership?
We can be excellent navigators and still keep sailing toward the same ports.
Shapership is a word, a concept and a practice.
It brings together « to shape » — to give form, as one shapes a diamond — and « ship » in the sense of a particular skill, as in craftsmanship.
It is the art of shaping the Future(s): shaping new realities, opening transformative paths into the Future(s), and making alternative and meaningful futures visible, desirable and actionable.
selected work
From S.O.S. to S.O.S.
From Same Old Solutions to Save Our Souls.
We work with purpose-driven people, teams and organisations who want to navigate uncertainty, escape the repetition of the same old solutions, and shape viable and desirable futures in a new paradigm.
We've been working with:
from education-as-freedom to narrative change
services
From MAD Land to NO MAD Land
Five practical and eclectic vehicles.
We develop practical and eclectic vehicles to move from MAD Land to NO MAD Land — through conscious and intentional Shifts in Minds for Shifts in Action. Choose the format that fits your intention.
AdWise
The Shapership Game
The Shapership Academi
Narrative Therapy
our team
Aline Frankfort & Jean-Louis Baudoin
Mind (H)Openers and co-founders of Shapership Studio.

Our work stems from a lifelong dedication to creativity: opening eyes to new kinds of vision. Over the past 30 years, we have developed an expertise we call Shifts in Minds for Shifts in Action — helping people, teams and organisations transform the way they see, think and act.
This is the heart of Shapership: a concept we invented, and a radical yet simple approach to make different futures visible, desirable and actionable by working at the root level of transformation — mental maps.
what's on
Because the future is not something to endure.
It is something to imagine, rehearse, and shape.
Events, pop-up thinking spaces, prototyping sessions, talks, workshops, salons and new releases.
Events
Where Shapership happens in real time.
Media
Talks, Press, web channels, podcasts.
Publications
Blogs and ebooks.









